YOU, Inc. The Art of Selling Yourself 

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By Christine K. Clifford & Harry Beckwith

Written by Christine Clifford, Harry Beckwith
336 pages
ISBN 9780446578219
Publication Date: March 1, 2007 

 

In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you.In YOU, INC.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business

From Publishers Weekly

It really is all about you and improving the way you present yourself, declare the husband-and-wife Beckwiths (Selling the Invisible) in this refreshing career primer. Unlike many similar books, this is not an autobiography masquerading as wisdom. The Beckwiths stay out of the book except when Harry's experience as a bestselling business writer and head of a marketing firm or Christine's as an award-winning speaker and cancer-survivor is directly relevant. Instead, they offer practical advice for effective and memorable interpersonal interactions. Above all, they stress communicating with brevity and clarity—suggesting that every document be cut in half before sending and giving 30-minute speeches in 22 minutes. Their own prose is pared down to short, readable lessons on topics like the importance of making good first impressions and the secrets of successful selling, which they describe as the artful handling of information, presented with forethought and enough passion to be persuasive without making anyone uncomfortable. Readers at the start of their careers or in need of an inspirational brushup will find much of use. (Mar. 1)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
 

The Authors

Christine Clifford, CSP is a well-established author of eight books and a 18+ year breast cancer survivor. She has enjoyed success with her previous books including her bestselling Not Now … I’m Having a No Hair Day! and Cancer Has Its Privileges: Stories of Hope & Laughter. Since having breast cancer in 1994, she founded The Cancer Club® (www.CancerClub.com). Today it is the world’s largest producer of humorous and helpful products for people with cancer. Facing another overwhelming challenge – divorce - not just once but twice, Christine co-founded Divorcing Divas LLC®  and is the author of the recently published book The Clue Phone’s Ringing … It’s for You! Healing Humor for Women Divorcing. Christine is a true survivor, willing to share her stories of hope, inspiration, love and humor. Her motto? Don't forget to laugh! TM

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, communications, and media relations for services.

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